Top Billing presenter Bonang Matheba has been announced as the first ever ambassador for Revlon in South Africa.
She joins the league of Hollywood stars Halle Berry, Olivia Wilde and Emma Stone.This makes her the first representative of the cosmetics brand outside of the United States."I haven't absorbed it," she said ahead of a launch event held at The Turbine Hall in Newtown, Johannesburg last night.
"I feel blessed to have been chosen over many other women across the world."Honoured is not even big enough a word to describe how I feel."
Yesterday afternoon a giant billboard featuring the 25-year-old Matheba was unveiled by Revlon in Braamfontein, Johannesburg, to mark the launch of a campaign that spans mediums including radio, television, print and billboards. Make-up artist Vuyo Varoyi was appointed alongside Matheba as the official make-up artist.
Glamorous, and bold as well
In a statement, the cosmetics giant said Matheba is an embodiment of "bold glamour"."We searched tirelessly for a local beauty celebrity that would inspire our beautiful young South African women to own every moment by simply looking their best," Pumza Payi, Revlon's director for marketing in South Africa, said.
"Bonang was the perfect choice and is quintessentially Revlon on all levels."While the move is a first for Revlon, several other local celebrities have fronted campaigns for major cosmetics brands in the past.
These include actress Connie Ferguson, who was an ambassador for Garnier, and Terry Pheto who was appointed spokesperson for L'Oreal cosmetics in 2008.
Matheba's appointment by Revlon comes several months after the former Live presenter switched roles to join the long-running magazine show Top Billing after hosting the SABC 1 music show since 2007.
Profile
Bonang Matheba’s talent, work ethic and determination commands attention.
She is the owner of Bonang Matheba Entertainment, the production company responsible for ‘Lights, Camera, Fashion”, the 2012 MTN South African Music Awards Yellow Carpet broadcast on SABC 1, Presenter on SA’s Premier Lifestyle Show Top Billing, host of Clash Of The Choirs South Africa and on-air presenter of the popular radio show,“The Beehive with the Queen B” on youth station, YFM.
Bonang regularly shares the stage with well respected international and local performers as a Master of Ceremonies, hosting events such as the Sentebale Gala Dinner in the presence of Prince Harry Of Wales, the Sunday Times Generation Next Awards, the recent E! Entertainment Brand Evolution Celebration Event, the Brutal Fruit campaign with the Kardashian sisters, The 17th Annual MTN South African Music Awards, The Channel O Africa Music Awards, The GQ Best Dressed Men Of The Year Awards, AFI Africa Fashion Awards, Trey Songz Concert, 50 Cent and G-Unit Concert and was the youngest host of the Metro FM Music Awards, speaking to over four million viewers.
In 2008 Bonang launched her first clothing range with Legit, called Just B and followed that up in 2009 with her own range of trendy handbags called Baby Star. Her sponsors and endorsers currently include Gert Johan Coetzee, SAB Brutal Fruit and Diva Divine.
With fashion being one of her many passions, Bonang has quickly become a South African Style icon; winning numerous prestigious awards including an SA Style Award in 2011, A GSport Style Star, A Feather Award for the Most Stylish Female Personality in 2011 and has COVERED international fashion magazines like Elle (October 2012), FHM (June 2011) and Cleo (March 2012).
In 2012, she was named a Glamour Woman Of The Year by international women’s magazine Glamour after winning an online poll and beating some of SA’s A-list celebs. In 2011, she became the 1st South African celebrity to launch an online reality show, called B*Dazzled. Now sponsored by Brutal Fruit , it has become a very popular portal for all her adoring fans. To watch, click on the ‘blog’ tab.
Bonang is not one to rest on her laurels, making the time to serve as an Ambassodor for the “Carry Yourself with Confidence’ Campaign with Lifestyle, an ambassodor for the Nelson Mandela International Day and does monthly mentoring sessions and motivation talks to young women across the country. Her most recent work: speaking at the Glamour Magazine Women’s Day Celebration in August 2012 and Carmela’s on September 28th 2012.
Bonang also coaches young up and coming television and radio presenters at On Cue Communications. She also has a monthly column in the popular women’s fashion magazine- Glamour Magazine South Africa- called Bonang’s World. Here, she shares the latest trends, gossip, events and happenings in her faboulous world.
2013 sees Bonang starring in the award winning documentary Intersexions Season 2 starting February 2013. She will also launch her debut fragrance, Just B* by Bonang and launch a new collection of her handbags, Baby Star with a major South African retailer.
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